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Charges","\u002Fstore-management\u002Fdashboard\u002Fsettings\u002Fadditional-charges","02.store-management\u002F02.dashboard\u002F09.settings\u002F05.additional-charges",{"title":205,"path":206,"stem":207},"Taxes","\u002Fstore-management\u002Fdashboard\u002Fsettings\u002Ftaxes","02.store-management\u002F02.dashboard\u002F09.settings\u002F06.taxes",{"title":209,"path":210,"stem":211},"Notifications","\u002Fstore-management\u002Fdashboard\u002Fsettings\u002Fnotifications","02.store-management\u002F02.dashboard\u002F09.settings\u002F07.notifications",{"title":213,"path":214,"stem":215},"Warehouses","\u002Fstore-management\u002Fdashboard\u002Fsettings\u002Fwarehouses","02.store-management\u002F02.dashboard\u002F09.settings\u002F08.warehouses",{"title":217,"path":218,"stem":219},"Shipping 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Magic","\u002Faccount-settings\u002Forderain-magic","03.account-settings\u002F01.orderain-magic",{"id":234,"title":161,"body":235,"description":757,"extension":758,"links":759,"meta":760,"navigation":761,"path":162,"seo":762,"stem":163,"__hash__":763},"docs\u002F02.store-management\u002F02.dashboard\u002F05.analytics\u002F01.sales.md",{"type":236,"value":237,"toc":747},"minimark",[238,257,265,268,304,310,325,330,333,351,354,376,380,383,413,417,426,430,437,471,475,479,488,561,565,569,579,625,629,641,645,741],[239,240,241,242,245,246,250,251,253,254,256],"p",{},"The ",[243,244,161],"strong",{}," tab, ",[247,248,249],"em",{},"Revenue Performance Analytics",", is the full breakdown of your\nstore's revenue. Open ",[243,252,156],{}," in the dashboard sidebar and select the\n",[243,255,161],{}," tab.",[258,259,260,261,264],"note",{},"Sales is ",[243,262,263],{},"read-only reporting",", it turns your store's activity into charts and\nnumbers so you can spot trends, best sellers, and where you're losing sales.",[239,266,267],{},"Use the controls at the top to set the reporting window:",[269,270,271,294],"ul",{},[272,273,274,277,278,281,282,285,286,289,290,293],"li",{},[243,275,276],{},"Date range."," Choose the period the report covers. Available presets are\n",[243,279,280],{},"Last 7 days",", ",[243,283,284],{},"Last 30 days",", and ",[243,287,288],{},"Last 3 months",", or pick a ",[243,291,292],{},"custom\nrange",".",[272,295,296,299,300,303],{},[243,297,298],{},"Compare."," Compare that period against another (for example\n",[247,301,302],{},"Previous period","), shown as a dashed line on each chart, with a delta value on tiles where a previous-period comparison exists.",[305,306],"img",{"src":307,"alt":308,"style":309},"\u002Fimages\u002Fdashboard-analytics\u002Fsales-overview.png","The Sales tab with Total Sales and Total Orders trend charts","width:100%;height:auto;border-radius:8px;",[258,311,312,313,316,317,320,321,324],{},"If a period has ",[243,314,315],{},"no orders",", cards still render — showing ",[243,318,319],{},"$0.00"," or ",[243,322,323],{},"0"," —\nrather than being hidden. An empty-looking card means no activity in that\nwindow, not a broken report.",[326,327,329],"h2",{"id":328},"totals","Totals",[239,331,332],{},"At the top, two headline cards show your revenue and volume for the selected range:",[269,334,335,341],{},[272,336,337,340],{},[243,338,339],{},"Total Sales",", your total revenue over the period.",[272,342,343,346,347,350],{},[243,344,345],{},"Total Orders",", how many orders were placed. Click ",[243,348,349],{},"View orders"," to jump to\nthe Orders page.",[239,352,353],{},"Each card plots a trend line for the current period against a dashed line for the\ncomparison period.",[258,355,356,358,359,362,363,281,366,285,369,372,373,375],{},[243,357,339],{}," is the report's single source of truth. ",[243,360,361],{},"Sales by Categories",",\n",[243,364,365],{},"Top Products",[243,367,368],{},"Sales By Location",[243,370,371],{},"Sales by Payment Method"," are four\nindependent breakdowns of the same revenue — each one, added up, should equal\nthe ",[243,374,339],{}," headline exactly. If any of them disagree, there is a\ndata-integrity issue upstream (attribution, storage, or calculation), not just a\ndisplay bug.",[326,377,379],{"id":378},"performance","Performance",[239,381,382],{},"A row of performance cards breaks your results down further, each with its own\ntrend chart:",[269,384,385,395,401,407],{},[272,386,387,390,391,293],{},[243,388,389],{},"Average Order Value",", the average amount spent per order.\nCalculated as ",[392,393,394],"code",{},"Total Sales ÷ Total Orders",[272,396,397,400],{},[243,398,399],{},"Online Store Conversion Rate",", the share of visits that turned into orders.",[272,402,403,406],{},[243,404,405],{},"Returning Customer Rate",", the share of orders from customers who came back\n(i.e. had ordered before, in this store's history).",[272,408,409,412],{},[243,410,411],{},"Units Sold",", the total number of items sold across all orders. Cancelled or\nrejected orders are excluded.",[305,414],{"src":415,"alt":416,"style":309},"\u002Fimages\u002Fdashboard-analytics\u002Fsales-performance.png","Average Order Value, Conversion Rate, Returning Customer Rate, and Units Sold cards",[258,418,419,420,423,424,293],{},"As a sanity check, ",[243,421,422],{},"Average Order Value × Total Orders"," should be approximately\nequal to ",[243,425,339],{},[326,427,429],{"id":428},"what-sells","What sells",[239,431,432,433,436],{},"This section shows ",[243,434,435],{},"which products and categories drive your sales",":",[269,438,439,453],{},[272,440,441,444,445,448,449,452],{},[243,442,443],{},"Top Products."," Your best-selling products ranked by revenue, each with its\nimage, ",[243,446,447],{},"units"," and ",[243,450,451],{},"orders",", a progress bar showing relative performance, and\nthe total amount it earned. The progress bar is relative, not absolute — it's\nscaled against the top-selling product's revenue (that product's bar is 100%\nfull; others are shown as a percentage of it).",[272,454,455,458,459,462,463,466,467,470],{},[243,456,457],{},"Sales by Categories."," A donut chart of ",[243,460,461],{},"total sales split by product\ncategory",", with the top categories and their amounts listed beside it. A\n",[243,464,465],{},"+ N more"," label shows how many categories aren't listed, but doesn't expand\ninto a full list — instead, ",[243,468,469],{},"hover a donut segment"," to see that category's\nname, amount, and percentage share.",[305,472],{"src":473,"alt":474,"style":309},"\u002Fimages\u002Fdashboard-analytics\u002Fwhat-sells.png","Top Products list and Sales by Categories donut chart",[326,476,478],{"id":477},"where-how-customers-buy","Where & how customers buy",[239,480,481,482,448,485,436],{},"This section maps ",[243,483,484],{},"where your customers are",[243,486,487],{},"how they pay",[269,489,490,524],{},[272,491,492,495,496,281,499,502,503,506,507,281,509,281,512,515,516,519,520,523],{},[243,493,494],{},"Sales By Location."," Highlights your ",[243,497,498],{},"Top Country",[243,500,501],{},"Top State",", and\n",[243,504,505],{},"Top City"," by revenue, followed by a table breaking sales down by location,\neach with its ",[243,508,451],{},[243,510,511],{},"total sales",[243,513,514],{},"percentage"," share, and change ",[243,517,518],{},"vs\nthe previous period",". Expand a row (",[243,521,522],{},"›",") to drill into that location — for\nexample, expanding a country reveals its states\u002Fcities with the same\norders\u002Fsales\u002Fpercentage columns.",[272,525,526,529,530,281,533,362,536,281,539,281,542,285,545,548,549,552,553,556,557,560],{},[243,527,528],{},"Sales by Payment Method."," Total sales by payment method — ",[243,531,532],{},"COD",[243,534,535],{},"Stripe",[243,537,538],{},"PayPal",[243,540,541],{},"Safepay",[243,543,544],{},"RazorPay",[243,546,547],{},"Manual Payment"," — each with its\norder count and a bar showing its share. Any ",[243,550,551],{},"failed"," payments are flagged\nin red (for example ",[247,554,555],{},"20% failed","), calculated as\n",[392,558,559],{},"failed orders ÷ total orders for that method",". Failed\u002Fcancelled orders count\ntoward this order total but their revenue is excluded from Total Sales.",[305,562],{"src":563,"alt":564,"style":309},"\u002Fimages\u002Fdashboard-analytics\u002Fwhere-how.png","Sales By Location table and Sales by Payment Method breakdown",[326,566,568],{"id":567},"kept-vs-lost","Kept vs lost",[239,570,571,572,575,576,436],{},"The last section shows the revenue you ",[243,573,574],{},"held on to"," and the revenue you ",[243,577,578],{},"lost",[269,580,581,603],{},[272,582,583,586,587,590,591,594,595,598,599,602],{},[243,584,585],{},"Lost Revenue."," Money you ",[243,588,589],{},"didn't capture",", for example ",[243,592,593],{},"rejected"," or\n",[243,596,597],{},"cancelled"," orders, shown as an amount, order count, and its share of order\nvalue (",[392,600,601],{},"lost amount ÷ total order value including lost orders",").",[272,604,605,608,609,612,613,616,617,620,621,624],{},[243,606,607],{},"Coupon Impact."," How discounts affected your sales: ",[243,610,611],{},"orders using a coupon","\n(and their share of all orders, e.g. ",[247,614,615],{},"1 of 4 (25%)","), the total\n",[243,618,619],{},"discounts given",", and the ",[243,622,623],{},"revenue from couponed orders"," (the amount\nactually earned after the discount was applied).",[305,626],{"src":627,"alt":628,"style":309},"\u002Fimages\u002Fdashboard-analytics\u002Fkept-vs-lost.png","Lost Revenue and Coupon Impact cards",[630,631,632,633,636,637,640],"tip",{},"Use ",[243,634,635],{},"Coupon Impact"," alongside ",[243,638,639],{},"Lost Revenue"," to check whether your discounts\nare bringing in more revenue than they give away.",[326,642,644],{"id":643},"interactive-elements","Interactive elements",[646,647,648,664],"table",{},[649,650,651],"thead",{},[652,653,654,658,661],"tr",{},[655,656,657],"th",{},"Element",[655,659,660],{},"Where",[655,662,663],{},"Action",[665,666,667,680,691,703,715,728],"tbody",{},[652,668,669,674,677],{},[670,671,672],"td",{},[243,673,349],{},[670,675,676],{},"Total Orders card",[670,678,679],{},"Jumps to the Orders page",[652,681,682,686,688],{},[670,683,684],{},[243,685,465],{},[670,687,361],{},[670,689,690],{},"Label showing how many categories aren't listed (not clickable)",[652,692,693,698,700],{},[670,694,695],{},[243,696,697],{},"Hover a donut segment",[670,699,361],{},[670,701,702],{},"Shows that category's name, amount, and percentage share",[652,704,705,709,712],{},[670,706,707],{},[243,708,522],{},[670,710,711],{},"Sales By Location table",[670,713,714],{},"Drills a row down into that location's states\u002Fcities",[652,716,717,722,725],{},[670,718,719],{},[243,720,721],{},"ⓘ icon",[670,723,724],{},"Every card title",[670,726,727],{},"Hover for a plain-language explanation of that metric",[652,729,730,735,738],{},[670,731,732],{},[243,733,734],{},"Compare toggle",[670,736,737],{},"Top controls",[670,739,740],{},"Turns on the previous-period dashed line and delta values",[258,742,743,744,746],{},"Every card carries an ",[243,745,721],{}," next to its title — hovering it always shows a\nshort, plain-language explanation of what that specific card measures.",{"title":748,"searchDepth":749,"depth":749,"links":750},"",2,[751,752,753,754,755,756],{"id":328,"depth":749,"text":329},{"id":378,"depth":749,"text":379},{"id":428,"depth":749,"text":429},{"id":477,"depth":749,"text":478},{"id":567,"depth":749,"text":568},{"id":643,"depth":749,"text":644},"The Sales report is the full breakdown of your store's revenue, dig into what you're selling, where and how customers buy, and what you're keeping or losing.","md",null,{},true,{"title":161,"description":757},"eVybuCG3yndzR9lGE9PmfL2Hiyek_YDyV_bNmNadZcw",[765,767],{"title":152,"path":153,"stem":154,"description":766,"children":-1},"Track and manage every customer, everyone who creates an account on your store appears here, and you can add customers manually too.",{"title":165,"path":166,"stem":167,"description":768,"children":-1},"The Traffic report shows how visitors find and move through your store, the numbers behind your sales.",1786462028968]